You left corporate to win.
Here's the system that gets you booked.
You have the expertise, the credibility, the network. What you don't have is a system to turn it into booked calls. That's what we build here — in 90 days or less.
Start with the $997 READY audit. No calls required to get started.
You don't have a marketing problem.
You have a system problem.
Most fractionals have at least two of these. See how many you recognize.
"What do you do?" still trips you up.
You ran a $10M org. Now you fumble through three sentences that confuse everyone. Unclear positioning — not effort — is why the calls don't come back.
Your network is warm. Nobody knows how to hire you.
Former colleagues want to refer you. They just don't know what to say. You need a one-liner so clear it travels without you.
You meet the right people. They never become clients.
No landing page. No follow-up. No way to stay in front of them until they're ready to buy. They meet you — and forget you.
Lots of coffees. Nothing's converting.
Great conversations. Warm connections. Genuine goodwill. But without a clear offer and a system behind it, every coffee just leads to another coffee.
Here's what your week looks like
with a system in place.
Same expertise. Same network. Same calendar. Different system underneath.
Someone asks what you do — and you nail it.
One sentence. Instant "I know someone who needs you." Your one-liner travels without you in the room.
You leave a networking event — follow-up is already running.
Three people you just met are in your email sequence before you get home. No manual outreach. No second-guessing.
A former colleague refers you — and knows what to say.
Your positioning is so clear your network can sell you without you being in the room.
Monday morning: a discovery call is on your calendar.
From someone you met two weeks ago who just got ready to buy. They found you. Your system kept you top-of-mind.
Three ways to get booked. Start with one.
Most people start with the $997 READY audit. Upgrade anytime — your credit carries over for 30 days.
READY
Best for: you need immediate clarity on messaging and positioning — before spending another dollar on anything else.
BOOKED
Best for: you want the messaging clarity AND a professional presence that captures prospects and books calls — automatically.
LAUNCHED
Best for: you want the complete system. Every prospect you meet drops into a pipeline that follows up, builds trust, and converts — automatically.
From corporate to booked — in five steps.
No calendar ping-pong. No long intake forms. No jargon.
Pick your tier.
READY, BOOKED, or LAUNCHED — based on where you are and how fast you want to move.
Fill the intake form.
Focused. Quick. No discovery call. Just what I need to do great work fast.
Get your audit in 48 hours.
Personalized video. Written action plan. In your inbox — specific and actionable.
Build your system.
We work through it together. You own everything we build. No black boxes.
Get booked and billing.
Message. System. Referral engine. Your pipeline is yours to run.
Built for fractionals. Loved by fractionals.
The work was outstanding. It exceeded every expectation. If you're a fractional executive who needs a website that reflects your caliber — this is it!
Hi, I'm Ivana. I help fractionals get booked.
I left corporate too. And I made every mistake you're about to make — I blew a great severance on branding when I needed messaging. I hired when I needed a system. I waited for referrals instead of building a referral engine.
For 35 years I've worked in marketing, and the last 15 teaching entrepreneurs how to stop wasting money on tactics that don't work. I built DIYMarketers because most of you don't need another playbook — you need someone who'll sit with your business for an hour and tell you the truth.
Everything you want to ask before clicking buy.
If something's not here, email [email protected].
Do I need to have clients already to benefit from this?
What if I'm not sure which tier is right for me?
Why only Zoho or Nimble — what about [tool I already use]?
What's your refund policy?
When can we get started?
Stop waiting for the phone to ring.
Build the system that makes it ring.
One audit. One clear action plan. Delivered in 48 hours for $997. If I don't deliver on time, I'll refund it.
See the Packages →Secure checkout · 48-hour delivery · 100% clarity guarantee