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Booked and Billing — From Ready to Billing in 90 Days
The Client Acquisition System for Newly Independent Fractional Executives & Consultants

You Left Corporate to Win.
Here's the System That
Makes It Happen.

You know your stuff. You just don't have a system to sell it yet. That's fixable — and faster than you think.

↓ From Ready to Billing in 90 Days ↓
See the Packages →

Start with the $997 READY audit. No calls required to get started.

"I finally have the exact words to explain what I do without all the jargon — making me the only logical choice for my clients."

Alicia R. — Founder, Array Consulting
Tier 1
READY
$997 — Video Audit
Tier 2
BOOKED
$2,500 — Landing Page + Lead Magnet
Tier 3
LAUNCHED
$3,997 — Full Pipeline System
Sound Familiar?

You're brilliant at your work.
You just don't have a system to sell it.

Most fractionals have at least two of these. See how many you recognize.

"What do you do?" still trips you up.

You ran a $10M marketing org. Now someone asks what you do and you fumble through three sentences that confuse everyone. Unclear positioning is the #1 reason new fractionals don't get calls back.

Your network is warm — but nobody knows how to hire you.

Former colleagues want to refer you. They just don't know what to say. You need a one-liner so clear it travels without you — and a referral system that turns goodwill into booked appointments.

You meet the right people. They just never become clients.

No landing page. No follow-up sequence. No way to capture someone's attention after a great conversation and stay in front of them until they're ready to buy. They meet you and forget you.

You're having a lot of coffees. Nothing's converting.

Great conversations. Warm connections. Former colleagues who genuinely want to help. But without a clear offer and a way to follow up systematically, every coffee just leads to another coffee.

The good news: this isn't complicated. Most fractionals are three decisions away from a full calendar. Here's the system that gets you there.

The Other Side

Here's what your calendar looks like
when you have a system.

✓

Someone asks what you do — and you nail it.You say one clear sentence and they immediately say "I know someone who needs you." Your one-liner travels without you.

✓

You leave a networking event — and the follow-up is already running.Three people you just met are in your email sequence before you get home. No manual outreach. No wondering if it's too soon to reach out.

✓

A former colleague wants to refer you — and they know exactly what to say.Because your positioning is so clear, the people in your network can sell you without you being in the room.

✓

You check your calendar Monday morning — and there's a discovery call booked.From someone you met two weeks ago who finally got ready to buy. They found you. Your system kept you in front of them until they were ready.

Choose Your Starting Point

Booked and Billing

Three tiers. One destination. Start where you are — upgrade when you're ready.

Tier 1
READY
$997
For the fractional who needs immediate clarity on messaging and positioning — before spending another dollar on anything else.
  • Personalized Video Audit (20–30 min)A specific, honest review of your messaging and positioning — with clear fixes, not vague suggestions. Delivered to your inbox within 48 hours.
  • Written Action PlanPrioritized next steps. You'll know exactly what to do first, what to do second, and what to stop doing entirely.
  • Business by Referral Course ($497 value)Instant access to my complete referral marketing system — build a 90-day pipeline of warm referrals. No cold outreach. No ads. Just clients who already trust you.
  • Live 30-Min Review CallAsk questions, get real-time adjustments, and leave with zero confusion about your next move.
You'll know exactly who you help, what to say, and how to build a referral pipeline — before wasting another dollar.
Get Your Audit — $997 →
Tier 3
LAUNCHED
$3,997
For the fractional who wants the complete system — every prospect you meet goes into a pipeline that follows up, builds trust, and converts automatically.
  • Everything in BOOKEDVideo audit, action plan, Business by Referral course, review call, landing page, lead magnet, and 3 guided sessions included.
  • 5-Email Nurture SequenceWritten, loaded, and running in Zoho or Nimble. Every new contact gets dropped into a sequence that follows up and converts — automatically.
  • CRM Setup (Zoho or Nimble)Contact management, pipeline, and automated email sequences — scoped tight so you own and understand every piece. Never lose a prospect again.
  • 1 Additional Guided SessionWe walk through your complete system together — so you know exactly how to run it, add contacts, and track what's working.
Meet someone at a networking event, drop them into your system, and let your pipeline do the follow-up. Automatically.
Get Launched — $3,997 →
The Process

Simple. Structured. No surprises.

You'll know exactly what's happening at every step — and what you're walking away with.

1

Choose Your Tier

Pick READY, BOOKED, or BILLING based on where you are and how fast you want to move.

2

Complete Intake Form

Fill out a focused intake form. No discovery calls. Just the context I need to do great work fast.

3

Get Your Audit in 48 Hours

Your personalized video audit lands in your inbox within 2 business days — specific, clear, and actionable.

4

Build Your System

We work through your deliverables together. You own everything we build — no black boxes, ever.

5

Get Booked and Billing

You have a message, a system, and a referral engine. Your pipeline is yours to run.

Client Results

What happens when you get clear.

“

I stopped the exhausting hunt for new leads and discovered a high-profit growth plan hidden right inside the 130 customers I already had.

Carmen K.
Cyberise — Web Development
“

I walked away knowing I need content marketing, not just packaging. And I need to nail the message before I spend another dollar on design.

Vijay
Founder, Vismi — Natural Health Beverages
“

I finally have the exact words to explain what I do without all the jargon — making me the only logical choice for my clients.

Alicia R.
Founder, Array Consulting
Ivana Taylor — DIYMarketers.com
Your Guide

Hi, I'm Ivana Taylor.

I left corporate too. And I made every mistake you're about to make — I blew a great severance on branding when I needed messaging. I hired people when I needed a system. I waited for referrals instead of building a referral engine.

I've spent 35 years in marketing and the last 15 teaching entrepreneurs how to stop wasting money on tactics that don't work. I'm the publisher of DIYMarketers.com and a featured SCORE speaker.

My whole philosophy: you should own your marketing. Not outsource it blindly. Not be held hostage by someone who charges you every time something needs to change. The moment you have a system you understand, you're free.

Questions

Before you go.

Do I need to have clients already to benefit from this?
No — in fact, READY is specifically designed for people who are starting from zero. The whole point is to get your positioning, messaging, and referral plan right before you spend any more time or money chasing the wrong things.
What if I'm not sure which tier is right for me?
Start with READY. It's the foundation everything else is built on. Once you have your audit and action plan, you'll know exactly whether BOOKED or BILLING makes sense as a next step — and you can apply what you paid toward an upgrade.
Why only Zoho or Nimble — what about [tool I already use]?
After 30 years of testing hundreds of marketing tools, these are the two that consistently deliver the best results at the lowest cost for independent consultants and fractionals. Zoho One gives you CRM, email, landing pages, and booking — all under one roof for less than $50/month. Nimble is the relationship-first CRM built specifically for people who live in their inbox and on LinkedIn. Both are tools you can own, understand, and run yourself — without a tech team, an agency, or an expensive subscription that grows with your headcount. That said, if you're already using something else, we'll talk through it during your audit.
What's your refund policy?
All sales are final. Because this is a custom, time-based service, refunds are not available once payment processes. The one exception: if I don't deliver your video audit within the stated 2-business-day window, you're entitled to a full refund — no questions asked.
When can we get started?
Immediately after payment, you'll receive a link to the intake form. Submit it and your audit will be delivered within 2 business days. Working sessions are scheduled during morning hours (6am–12pm EST).

You Didn't Leave Corporate to Struggle.
You Left to Win.

You have the expertise. You have the credibility. All you need is the system. Let's build it.

See the Packages →

Thank You!

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