What Changes When You Fix the Right Thing

I thought my problem was that my webinars weren't generating leads. Ivana helped me see I was sitting on 130 existing customers I hadn't really analyzed. My favorite clients — the ones who show up to every webinar — predated the webinars entirely.

The answer wasn't more tactics. It was understanding why my best customers already loved me.

I walked away with a clear plan, a new direction, and permission to slow down and do this right.

— Carmen K., Cyberise (Web Development)

He Had FDA Registration and NIH Meetings. He Didn't Have a Message That Sold.

I spent years developing organic turmeric formulations in India — growing everything myself on eight acres without pesticides, getting FDA registration, even meeting with NIH about grants. I knew my product was superior to the adulterated stuff on store shelves.

But when Ivana asked me to describe my customer, my answers were too general. I was trying to talk to everyone.

She helped me see that "immunity" and "inflammation" aren't just product categories — they're the exact words people search for when they're in pain. She pushed me to get specific: Who has the problem? What does relief actually look like for them?

I walked away knowing I need content marketing, not just packaging. And I need to nail the message before I spend another dollar on design.

— Vijay, Founder, Vismi (Natural Health Beverages)

She Had Decades of Experience. She Didn't Have a Point of View.

I'm a consultant with decades of experience across strategy, change management, talent, and project management. I work with private sector companies, public agencies, nonprofits. I have certifications, proven results, the whole resume.

But when Ivana asked me what I was known for? I froze.

I kept falling back on "strategy and transformation" language — the same words every other consultant uses. She pushed me to stop listing services and start telling a story. What do I know for sure about my audience? What's the visual, emotional reality of their pain?

We landed on something I'd never considered: onboarding as a gateway offer. Not because it's my whole business, but because it's a specific problem I can solve fast — a way in the door that leads to everything else.

I left with a presentation structure, a point of view to develop, and permission to stop trying to be everything to everyone.

— Alicia Reynaud, Founder, Array Consulting