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Small business
marketing that
actually makes sense.
DIYMarketers is a small business marketing magazine for entrepreneurs, solopreneurs, freelancers, consultants, and scrappy business owners who want marketing that works without spending a fortune.
If you have ever searched for marketing advice and thought, “This sounds nice, but what do I actually do?” you are in the right place.
This is marketing for people who are the marketing department.
What you'll find here
Get more customers
Without wasting money on tactics that don't fit your business.
Pick tools worth it
Honest takes on the software actually built for small teams.
Content that gets found
Writing, SEO, and shareable ideas that travel beyond your feed.
Email & follow-up
Lists, sequences, and referrals that compound without burnout.
AI without the noise
Using AI so you sound like you — not like everybody else.
Pricing psychology
How anchoring, perception, and offers move what people pay.
Smarter decisions
Budget frameworks that reduce risk and remove guesswork.
A practical workflow
Systems and habits that keep marketing moving when life doesn't.
We are not here to tell you to “post more,” “be consistent,” or “build your brand” without showing you how. DIYMarketers exists to make marketing feel simpler, clearer, and more doable.
Feature · The Budget
Marketing on about $17 a day.
Most small business owners do not have an agency budget. They have a laptop, a list of customers, a few tools, limited time, and a lot of pressure to make the right marketing decisions.
That's why DIYMarketers focuses on practical strategies you can actually implement.
The goal is not to do more marketing. The goal is to do the right marketing — with the time and money you actually have.
What marketing on $17 a day actually looks like.
- Zoho Mail LiteCustom-domain email, 5GB / user$1
- Zoho OneAll-in-one Zoho apps (or pick à la carte)$37
- AI writing & ideationClaude Pro or ChatGPT Plus$20
- Canva ProDesign, brand kit, stock images$15
- Social schedulingBuffer Essentials or Zoho Social$10
- One small ad testMeta, LinkedIn, or Google$75
- Reserve for what earns ita tool only buys its place once it works$352
Built to end Slot Machine Marketing.
You try a tactic, hope it works, and when it doesn't — you try a different one. Each new tool, post, or ad is another pull of the lever. Eventually the budget runs out before the strategy ever starts.
DIYMarketers replaces that random approach with a practical marketing system. Not a complicated one. Not a corporate one. A simple one that helps you make smarter choices about where to spend your time, money, and energy.
Stop pulling marketing levers and hoping. Build a system that helps customers find you, trust you, and choose you.
— The DIYMarketers PromiseChoose your path.
Meet the Publisher Marketing for people who are the marketing department.
DIYMarketers is published by Ivana Taylor — a small business marketing strategist, publisher, and longtime advocate for entrepreneurs who want practical marketing without the fluff.
Ivana has spent decades helping small business owners simplify their marketing, understand their customers, choose better tools, and make smarter decisions with limited resources.
But DIYMarketers is not about big-company marketing advice. It is about what works when you are the marketing department.
What we believe.
Small businesses don't need more marketing noise. They need clarity.
The best marketing is usually simpler than people make it.
Low budget does not mean low quality.
Tools should save time — not create a subscription graveyard.
AI can help small business owners — but only when it supports a real strategy.
Marketing should help you get found, chosen, and remembered.
Reader favorites.
Pricing Psychology for Small Business
How anchoring, comparison, and buyer perception shape what customers are willing to pay — and how to use it without feeling manipulative.
Read the article →Marketing Budget Risk in 2026
Stop throwing money at random tactics. Use a smarter risk framework.
The One Video Tool That Doesn't Make Me Want to Scream
An honest take on video creation for owners who don't want to become editors.
Get More Customers Without Spending a Lot of Money
Low-cost, practical customer acquisition instead of defaulting to paid ads.
Run Your Business on Pennies a Day with Zoho
Affordable ways to wire Zoho into a small business workflow.
Audience snapshot.
Engaged followers on small business, marketing, and tools.
Owners reading practical marketing in their inbox.
Active community of small business members.
Followers, connections & group members combined.
Moz score that reflects long-running editorial credibility.
Owners arriving from search and recommendations.
Readers stay to actually read — not just bounce.
YouTube presence and expert-interview content.
DIYMarketers' readers buy and recommend marketing automation, CRM, email tools, AI for small business, accounting, productivity, SEO, and customer experience software.
See partnership options →Built for partners
If your company sells to entrepreneurs, solopreneurs, consultants, freelancers, local businesses, professional services, or growing small business teams — DIYMarketers can help you reach an audience that is actively looking for practical tools and ideas.
Our audience does not want hype. They want practical ideas, honest tools, and clear next steps.
- Marketing automation
- CRM & sales tools
- Email marketing
- AI for small business
- Accounting & finance
- Productivity software
- Website, SEO & content
- Customer experience
- Ecommerce & payments
- SMB education
Sponsored Article + Promotion
For brands that want an educational article written in the DIYMarketers voice — and promoted to the audience that already trusts it.
- Custom written article
- Editorial angle for SMB readers
- Internal links & CTAs
- 60 days of social promotion
Webinar + Promotion
For brands that want to teach, demonstrate, or generate leads around a practical small business topic.
- Webinar topic development
- Ivana-led or co-hosted
- Promotion to DIYM audience
- Follow-up content options
Social Promotion
For timely launches, useful tools, lead magnets, reports, or small business offers worth amplifying.
- Sponsored social posts
- Practical positioning
- Promotion across channels
- Performance reporting
Custom Campaign
For brands that want something more strategic than a one-off post — built around a real reader outcome.
- Sponsored article series
- AI or automation challenge
- SMB survey or report
- Co-branded resource hub
Ready to reach small business owners who are actively looking?
The best sponsored content here is useful, specific, educational, and genuinely helpful to small business owners — that's what we'd build together.
Speaking & Workshops
Practical sessions for real audiences.
Ivana speaks at events for small business audiences, entrepreneur groups, chambers, SCORE chapters, software communities, and B2B brand events.
Sessions are practical, engaging, and built around what attendees can use the next morning.
Ask About Speaking →Popular topics
Last Page · The Invitation
Want to make sense of marketing?
Start with one article. Choose one idea. Try one thing. That is how small business marketing gets easier.